A Q & A with Matt and Kim’s Matt Johnson
Matt Johnson explains how planning not to plan can sometimes be the best plan. Matt and Kim are an American indie electronic duo from Brooklyn, New York. The group formed The two began dating and moved in together after 3 months. .. , Matt and Kim performed the song on Late Night with Jimmy Fallon. There were on-court highlights, but the happiest time in for Matt Ebden was his stunning wedding to long-time girlfriend and lawyer Kim.
Career[ edit ] — Schifino studied illustration and graduated inwhile Johnson studied film and graduated in Neither had extensive experience with their instruments prior to this. Despite their inexperience, they were urged to play live shows by fellow Pratt alumni from the band Japanther.
A Q & A with Matt and Kim’s Matt Johnson
Adam Moerder of Pitchfork referred to the duo as the "quintessential 'party' band" in a review of their self-titled debut album. The video for "Yea Yeah," which depicts the pair being hit with food from their refrigerator, has been considered one of the initial catalysts for their rise in popularity.
Breakthrough with Grand[ edit ] Matt and Kim performing at Coachella in Matt and Kim were signed to the Fader Label in lateand Grand was released on January 20, The duo went on a 3-week North American tour in November to promote the album. The duo also performed the song on an episode of Jimmy Kimmel Live! The video was filmed during winter on a cold day. They also engaged in a two-month nationwide tour from September to November.
I find that sometimes bands decide what it would take for them to be successful.
Say, like, "We gotta win a Grammy. That's when we're successful. It's like how rarely does that happen for a band? So, you're spending your entire career failing, if that's your beacon of success. But, if you're like me and Kim, you're just happy every time you come back to town and there are a few more people there.
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Or you're happy every time you put out a song and people seem excited about it. Then you're just constantly a success. Every day you get to celebrate. What was the first one you ever had? Coming from a punk background and, especially, growing up and listening to punk music, it was such a concern. It happened and it was fine. But we were nervous about it. Then, the next one that came was a Bacardi commercial with " Daylight. I'm sure it could be looked up online. It didn't have any talking over our song.
It was just this beautiful commercial of people dancing through different eras. It was as much a Matt and Kim commercial as it was a Bacardi commercial.
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I still remember at that moment being like, "Hopefully, not a lot of people will see it and we'll just get this great check. When I was working freelance film jobs, at the beginning of this band, it would have taken me literally a year to make that much. It broke it in the good way. Broke us to the public. The money was nothing in comparison to the exposure and how many people learned about our band through that commercial. It was one of the best things that ever happened to our band.
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It totally changed my perspective on working with brands in advertising. Especially being [a] band that [was] not on a lot of radio stations, the exposure was incredible. All the feedback was positive. Maybe, at that point, [for] the people who are so concerned about what was the newest coolest thing—we were not that anymore.
We were too aboveground anyway. I don't remember any hate coming off that. For a younger artist, who's maybe a bit wary of syncs or is maybe open to the idea but doesn't know what to do, what advice do you have? It does have to fit in your brand. We've never done fast food or tobacco. There's a couple things we don't mess with. So, I think you have to look at your brand and where it makes sense.
Sorry to use the term brand too many times here. My outlook is—speaking of having the lowest ticket price—even now we still try to keep our ticket prices affordable. We try to keep merch prices affordable. If you can kind of balance that out with income from other places, I think that's really doing your fans a service, rather than having to only make all your money from their pocket.